Journal

Research on UK mortgage search: what Google and AI answers say about brands, which sources they draw on, and what changes from month to month.

UK mortgages in AI Overviews: October 2026

5 November 2026

We compared the pages AI Overviews cite with the Google results they leave out. On short keywords, a title with the search's words went with citation.

Research

UK mortgages in AI Overviews: September 2026

30 September 2026

1,457 answers from AI Overviews on UK mortgage questions: what changed since August, which sites supply the answers, and which platforms they cite.

Research

What AI says about the UK mortgage market

27 August 2026

501 questions to Google AI Overviews, ChatGPT and Gemini: which UK mortgage brands they name, which sources they cite, and how little follows Google ranking.

Research