Found,
understood,
chosen
Search engines and language models build a picture of your firm from your site, your reviews and what's said about you elsewhere. We make it accurate for UK mortgage and protection brands, then fix what's working against it.
Diagnosis and execution
Search Audit
A structured diagnostic across the whole surface, not just your site.
Search & Content Architecture
Entity clarity, information architecture and structured data, so machines describe you the way you would.
Web Redesign & Experience
UX and interface work that makes content easier to use and easier for machines to read.
Your search presence isn't just your website
When a first-time buyer asks who to trust, when a self-employed borrower asks who will lend to them, when someone compares cover, the answer they get on Google and inside ChatGPT, Gemini and Claude is assembled from sources you don't all own. We work across the whole surface, and we're explicit about which parts you actually control.
Your site
Architecture, content, structured data, performance. The only source you fully decide.
What you publish
The questions you actually answer, where you answer them, and how clearly.
Reviews & ratings
Trustpilot, Google, Feefo, VouchedFor. You can earn them and respond to them. You don't write them.
Social
What you post, and what other people say about you when you're not in the room.
Third-party mentions
Press, directories, comparison sites, broker and consumer forums. Often the source a model quotes first.
What the models say
The description that actually comes back when someone asks about you. The output, not an input.
Search engines and language models don't separate these. They assemble one picture from all of it. Working only on the parts you own is why mortgage and protection brands don't recognise themselves in AI answers.
What we measure, and what we found
Search where search was the business
More than five years running organic acquisition in mortgage and insurance, on a comparison platform where organic search wasn't a channel, it was the business model. High competition, heavy trust scrutiny, entity and authority problems at scale.
No handoff
We diagnose the problem and we fix it. Nothing gets thrown over a wall to a separate build team, which is where most search engagements quietly die.
Clarity converts
Every element earns its place, or it's removed.
Evidence over claims
We tell you what can be influenced and what can't, especially in AI search.
Straight answers
Can you guarantee we'll appear in ChatGPT or AI Overviews?add
No, and nobody can for now. These systems don't expose placement controls, and anyone selling a guaranteed ranking inside them is selling something they don't control. What can be influenced is whether your firm is findable, correctly described, and well represented in the sources those systems draw on.
Is SEO dead?add
No. Organic results remain the largest search surface by both volume and spend. What changed is that they're no longer the only one. Treating classic search and AI search as two separate strategies is the mistake.
Do you recommend, or do you build?add
Both, and that's the point. Most search engagements fail at the handoff: the audit is sound, and then nothing gets implemented because it becomes someone else's backlog. We're set up to do the rebuild ourselves: architecture, pages, structured data, performance.
Do you only work with mortgage and protection?add
That's where the work runs deepest: more than five years of organic acquisition in regulated, high-competition, trust-sensitive search. It's why the research on this site measures the UK mortgage market rather than something easier. General insurance and the wider financial services market have the same shape, and the underlying problems (entity clarity, architecture, authority, conversion) aren't sector-specific, so we work outside it too.
Let's look at your search experience
A first conversation, no deck and no pitch. Just what your firm is seeing in search today, what the models say about you when someone asks, and whether the problem is worth solving.
Or email us directly at hello@vimtagency.com