What we do with your details

The short version

We collect what you type into the contact form, we use it to reply to you, and we do nothing else with it. No mailing list, no sale, no sharing with anyone outside the processors named below.

We also run Google Analytics 4, through Google Tag Manager, to see how many people visit the site and roughly where they come from. It only starts once you accept the cookie banner: it is switched off by default, and it never sets an advertising cookie.

What we collect

The contact form asks for first name, last name, work email, company website, an optional answer to how you heard about us and an optional message. Nothing is collected anywhere else on the site.

Our server logs, like any web server's, record the technical details of requests. We do not use them to build any picture of you.

If you accept the cookie banner, Google Analytics 4 also collects the pages you view, the site or search engine you arrived from, your device and browser type, and how long you stay. It does not collect your name or email address, and Google's own documentation states that IP addresses from EU, Switzerland and UK visitors are discarded after being used to work out a rough location, not stored (source: support.google.com/analytics/answer/12017362).

Cookies and analytics

Google Tag Manager (container GTM-MVBK7ND4) runs on every page. On its own it sets no cookie: it is a loader that decides which tags are allowed to run, and it only lets Google Analytics run once you have said yes.

Before you make a choice, every category, analytics and advertising alike, is set to denied. A banner at the bottom of the page asks you to accept or decline. Your answer is kept in your browser for up to twelve months, after which we ask again.

If you accept, Google Analytics 4 sets two cookies: _ga, which tells returning visitors apart, and _ga_<container ID>, which holds session state. Both default to a two-year lifetime according to Google's own documentation (source: support.google.com/analytics/answer/11397207). If you decline, or before you answer, neither cookie is set.

We do not run advertising or remarketing. ad_storage, ad_user_data and ad_personalization stay denied at all times, whatever you choose for analytics.

The legal basis for analytics is your consent, nothing else. You can change your mind at any time from the "Cookie settings" link in the footer, which reopens the banner. If you decline, the analytics cookies already set are deleted from your browser at that moment.

Google Analytics is operated by Google LLC. If you accept, Google may process that data outside the UK and the European Union; the safeguards it relies on for such transfers are set out in its privacy policy at policies.google.com/privacy. You can opt out of Google Analytics across all sites at tools.google.com/dlpage/gaoptout.

Why, and on what basis

To answer your enquiry. You asked us to get in touch, which is the whole purpose and the whole basis.

If we write to a company first, we do so on the basis of legitimate interest, using business contact details published by that company. Ask us to stop and we stop, and we keep only the record needed not to contact you again.

Analytics runs on consent, as described above, not on legitimate interest.

Who else handles it

Resend (resend.com) delivers the message to our mailbox. That is email delivery, nothing more.

Vercel Inc. hosts the site. Google LLC processes analytics data if you accept the cookie banner. Beyond those, nobody.

How long we keep it

Your message stays in our mailbox for as long as the conversation is useful. If it leads nowhere, we delete it. We store nothing in a database of our own.

What you can ask for

A copy of what we hold about you, a correction, or deletion. Write to us and we will do it. You do not need to give a reason, and we will not ask for one.

If you think we have handled your data badly, you can complain to your national data protection authority. In the UK that is the ICO, in France the CNIL.

Reaching us

hello@vimtagency.com. A person reads it.